Translation agency Flarus has accumulated extensive experience in creating and running of advertising companies in other major web search engines - Yandex (the main search in Russian language) and Google (search in English, Russian and other languages of the world, in Russia is slightly inferior to Yandex by audience, but beyond competition in other countries).
According to your web-site data, we will collect the semantic core of advertising requests independently and compile their list: from high frequency to low-frequency user requests.
Search phrases are optimized using an algorithm used by translation agency editors in selection of translators and search for texts in the translation archive. Optimization makes it possible to identify and add synonyms, erroneous, but popular semantic analogies and remove unambiguously ‘bad’ words, like ‘For Free’, ‘What Is’, etc.
We run advertising campaigns for 18 of our regular Customers, and advice those Customers who prefer to work with advertising on their own, however, paying for the advice of our native speaker translators when it is necessary to describe a new service or product for a lending or advertisement.
We draw attention to the fact that Yandex-Direct and Google Adwords are completely dissimilar systems, despite the same goals and displayed results of work. We have to work with each system separately, although for the professionals of the advertising market there are tools that we actively use to optimize the work.
We are advertised on Yandex ourselves, and thoroughly know the specifics of online advertising now and have gone through all the stages of changes in search engine algorithms and organization of contextual advertisements since 2004.
We have set up the work in such a way that it will be more profitable for you to cooperate with us than to study everything yourself or to hire an advertising specialist. At the same time, the cost of setting up and running of advertising campaigns remains very low.
All the questions concerning direct advertising, starting from the strategy, set of search phrases, stop words, drawing up of advertisement text and ending with the analysis of data and results of advertising campaigns, you decide with a member of our staff, who can involve translators, editors, copywriter, designer, programmer and web-master of our company to perform individual tasks. These actions do not result in the service cost increase, which is our competitive advantage.
We help companies that need to promote their services and products in the global market and in different languages.
